Product Strategy · Reservations · CRM · Hospitality SaaS · Product strategy · UX/UI design
SitdownHQ — Reservations that belong to the restaurant.
A restaurant reservations platform built to keep bookings, live availability, guest relationships and branded communications closer to the operator.
Year
2026
Industry
Restaurant technology
Services
Product strategy, UX/UI design
Platform
Reservations & guest CRM platform
01 / The brief
Make direct booking feel genuinely direct.
Restaurants often rely on reservation systems that separate the guest-facing booking flow from the day-to-day operational picture. The opportunity was to create one product that feels fully branded to the guest while giving the host team live availability, useful guest context and clearer control behind the scenes.
Product strategy
UX/UI design
Reservation journey
Live availability
The booking journey
Operator views and the live guest booking experience from SitDownHQ.
02 / Brand identity
A visual language people remember.
The product language is intentionally composed and hospitality-led, balancing the polish of a guest-facing booking product with the density required by an operational dashboard.
Colour palette
Midnight
#14251F
Warm Cream
#F6F0E7
Olive
#65705B
Copper
#A66A43
03 / What we built
One journey for the guest. One workspace for the operator.
The platform includes direct booking journeys, location-level availability, booking and host controls, guest profiles, branded communications, custom-domain support, activation tools and performance dashboards. The system is structured for multi-location operators while keeping each venue’s guest experience distinct.
Brand
- Product strategy
- UX/UI design
- Reservation journey
Experience
- Live availability
- Host operations
- Guest profiles & CRM
Platform
- Branded communications
- Custom domains
- Performance dashboards
Our thinking
The strategy behind the experience.
SitdownHQ was designed as two connected experiences: a fast branded booking flow and an operational host workspace. Custom domains and communications keep the restaurant brand front and centre, while guest profiles, live availability and performance views make the platform more useful after the booking is made.
The outcome
SitdownHQ turns reservations into a direct relationship rather than a disconnected transaction, giving operators a clearer view of demand and guests a booking experience that feels like part of the restaurant brand.
Direct
Booking journey
Live
Availability control
Guest CRM
Relationship layer
Your turn
Have something you want to build?
Tell us where you are now, what you want to create and what needs to work better. We’ll help shape the rest.