Institutional Brand · Web · Events · Culinary · Brand strategy & identity · Website UX/UI & development
Italian Culinary Consortium — An identity for Italian excellence worldwide.
A complete brand and digital ecosystem for the Italian Culinary Consortium: institutional identity, website, global chapters, academy, events, Gusto publishing and launch collateral.
Year
2026
Industry
Culinary institution & education
Services
Brand strategy & identity, Website UX/UI & development
Platform
Institutional website & campaign system
01 / The brief
Give many programmes one clear institutional story.
The ICC operates across several worlds at once: chefs and culinary professionals, training and academy activity, public events, institutional partnerships, publishing and charitable initiatives. The website needed enough authority for partners and sponsors while still feeling rooted in the energy and culture of Italian food.
Brand strategy & identity
Website UX/UI & development
Admin publishing experience
Global chapter & leadership pages
02 / Brand identity
A visual language people remember.
The new ICC system combines institutional forest green, heritage gold, white space and Cormorant Garamond typography, with Inter for clarity and usability. The identity extends into ceremonies, certificates, publications, presentations and events.
A record. A family. Italian excellence.
Typography
Aa
Cormorant Garamond
Aa
Inter
Colour palette
Italian Green
#315D46
Heritage Gold
#B79455
Warm Ivory
#F5F0E6
White
#FFFFFF
03 / What we built
A platform for chefs, education, events and impact.
Honeysuckles produced ICC's brand direction and digital presence across website design and development, leadership and chapter profiles, membership and academy journeys, event detail experiences, Gusto magazine direction, certificates, presentations, press materials, sponsorship campaigns and major culinary-event collateral. Admin-editable content and member-facing structures extend the identity beyond the marketing site.
Brand
- Brand strategy & identity
- Website UX/UI & development
- Admin publishing experience
Experience
- Global chapter & leadership pages
- Academy & membership
- Events & ticket experience
Platform
- Gusto magazine system
- Certificates, print & presentations
- Campaign & sponsorship collateral
Our thinking
The strategy behind the experience.
We created an institutional yet expressive direction: Italian forest green, heritage gold, white space and elegant editorial typography. The web structure brings leadership, chapters, membership, Academy, events, Gusto magazine and partner stories into one coherent system, with administrative content editing behind it.
The experience
Designed for real use.
A closer look at the details, interactions and moments that make the project feel complete.
The outcome
ICC now has a cohesive visual and digital foundation across its public programmes and event materials, rather than a collection of disconnected identities. This is delivered-scope evidence; membership growth and sponsor results are not asserted without reported figures.
Full identity
Brand system
Global
Leadership & chapters
Web + print
Event & editorial assets
Your turn
Have something you want to build?
Tell us where you are now, what you want to create and what needs to work better. We’ll help shape the rest.