Branding · UX/UI Design · Web Development · Hospitality Technology · Brand strategy and product positioning · Brand identity, logo direction and visual language
Allerly — Your Allergen Ally. Always.
Allerly is a digital allergen-aware menu platform created to make dining safer, clearer and more inclusive. Honeysuckles Design developed the complete brand identity, user experience and digital platform, transforming complex allergen information into a simple mobile-first journey. Guests can scan a QR code, select the allergens or dietary requirements they need to avoid and immediately view suitable menu options—without…
Year
2026
Industry
Branding · UX/UI Design · Web Development · Hospitality Technology
Services
Brand strategy and product positioning, Brand identity, logo direction and visual language
Platform
Web Platform
01 / The brief
Make the complicated feel simple.
Hospitality businesses are required to provide accurate allergen information, but the experience is often dependent on printed folders, spreadsheets or conversations with busy members of staff. This can create uncertainty for guests, increase pressure on front-of-house teams and make menus difficult to maintain across multiple venues. The challenge was to create a platform that made allergen information easy to understand and effortless to access, while still feeling like a natural extension of each restaurant’s brand. Allerly needed to be: Simple enough to use within seconds Designed primarily for mobile devices Accessible through a QR code with no login or app download Capable of filtering the 14 regulated UK allergens Suitable for multilingual…
Easy for restaurant teams to update and manage
Scalable across multiple hospitality businesses
The experience was designed around one straightforward journey:
Scan. Filter. Order.
The guest journey
Real screens from the live Allerly experience.
02 / Brand identity
A visual language people remember.
Smart menus. Safe choices
03 / What we built
A clearer experience from brand to platform.
Brand strategy and product positioning Brand identity, logo direction and visual language Tone of voice and customer messaging Responsive UX and UI design Mobile-first digital menu experience Real-time allergen and dietary filtering Support for the 14 regulated UK allergens Vegan, vegetarian, gluten-free and halal dietary filters Food and drinks menu sections Ingredient and menu-item search Multilingual interface for English, Italian, French, German, Spanish and Portuguese QR-code access for restaurant tables and printed materials Multi-tenant company and location architecture Custom restaurant branding and venue selection Google Sheets-powered menu management Admin portal planning and menu-editing workflows Partner and client management functionality Vercel deployment and…
Brand
- Brand strategy and product positioning
- Brand identity, logo direction and visual language
- Tone of voice and customer messaging
Experience
- Responsive UX and UI design
- Mobile-first digital menu experience
- Real-time allergen and dietary filtering
Platform
- Support for the 14 regulated UK allergens
- Vegan, vegetarian, gluten-free and halal dietary filters
- Food and drinks menu sections
Your turn
Have something you want to build?
Tell us where you are now, what you want to create and what needs to work better. We’ll help shape the rest.